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It has been referred to as “one of the most influential economic and cultural forces in the world”, [5] and is one of the world’s most valuable brands. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale.
Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video , Amazon Music , Twitch , and Audible units. It publishes books through its publishing arm, Amazon Publishing , film and television content through Amazon Studios , and has been the owner of film and television studio Metro-Goldwyn-Mayer since March Amazon has been criticized for customer data collection practices, [19] a toxic work culture, [20] tax avoidance , [21] [22] and anti-competitive behavior.
Amazon was founded in July by Jeff Bezos , who chose the Seattle area for its abundance of technical talent, as Microsoft was in the area. Amazon went public in May It began selling music and videos in , and began international operations by acquiring online sellers of books in the United Kingdom and Germany.
The following year, it began selling video games, consumer electronics, home improvement items, software, games, and toys. In , it launched Amazon Web Services AWS , which provided data on website popularity, Internet traffic patterns, and other statistics for marketers and developers. That year, Amazon also started Fulfillment by Amazon which allowed individuals and small companies to sell items through the company’s Internet site.
In , Amazon bought Kiva Systems to automate its inventory management business. It purchased the Whole Foods Market supermarket chain in As of June [update] , Amazon’s board of directors were: [29]. In , U.
In , Toys “R” Us sued Amazon, claiming that because of a perceived lack of variety in Toys “R” Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys “R” Us had been granted exclusivity.
In , a court ruled in favor of Toys “R” Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. In , Amazon entered into a similar agreement with Borders Group , under which Amazon would comanage Borders. On October 18, , Amazon. The service, included in Amazon’s standard shipping rates, initiated in metropolitan areas of Los Angeles and New York because of the high-volume and inability to deliver in a timely way, with plans to expand into Dallas , Houston , New Orleans and Phoenix by In June , Nike agreed to sell products through Amazon in exchange for better policing of counterfeit goods.
As of October 11, [update] , AmazonFresh sold a range of Booths branded products for home delivery in selected areas. In November , Amazon reached an agreement with Apple Inc. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, Amazon uses many different transportation services to deliver packages.
Amazon-branded services include:. As of December , it is not hiring delivery drivers as employees. The products can be purchased on the company’s website or at over 50, bricks-and-mortar pharmacies in the United States. In September , Amazon announced the launch of Astro, its first household robot, powered by its Alexa smart home technology. This can be remote-controlled when not at home, to check on pets, people, or home security. It will send owners a notification if it detects something unusual.
Amazon Maritime, Inc. Audible sells digital audiobooks , radio and television programs, and audio versions of magazines and newspapers. Through its production arm, Audible Studios, Audible has also become the world’s largest producer of downloadable audiobooks. The deal closed in March and Audible became a subsidiary of Amazon. Amazon is also building out its logistics in trucking and air freight to potentially compete with UPS and FedEx.
In , Brilliance Audio invented a technique for recording twice as much on the same cassette. ComiXology is a cloud -based digital comics platform with over million comic downloads as of September [update].
It offers a selection of more than 40, comic books and graphic novels across Android, iOS, Fire OS and Windows 8 devices and over a web browser. Amazon bought the company in April CreateSpace, which offers self-publishing services for independent content creators, publishers, film studios, and music labels, became a subsidiary in Eero is an electronics company specializing in mesh-networking Wifi devices founded as a startup in by Nick Weaver, Amos Schallich, and Nate Hardison to simplify and innovate the smart home.
Goodreads is a ” social cataloging ” website founded in December and launched in January by Otis Chandler, a software engineer, and entrepreneur, and Elizabeth Khuri. The website allows individuals to freely search Goodreads’ extensive user-populated database of books, annotations, and reviews.
Users can sign up and register books to generate library catalogs and reading lists. They can also create their groups of book suggestions and discussions. In December , the site had over , members, and over a million books had been added. Amazon bought the company in March The startup will form part of Amazon Care, which is the company’s employee healthcare service.
Junglee is a former online shopping service provided by Amazon that enabled customers to search for products from online and offline retailers in India. Junglee started as a virtual database that was used to extract information from the Internet and deliver it to enterprise applications. As it progressed, Junglee started to use its database technology to create a single window marketplace on the Internet by making every item from every supplier available for purchase.
Web shoppers could locate, compare and transact millions of products from across the Internet shopping mall through one window. Amazon acquired Junglee in , and the website Junglee. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry, and video games, among others, across thousands of online and offline sellers.
Millions of products are browsable, the client selects a price, and then they are directed to a seller. In November , Amazon closed down Junglee. Kuiper Systems LLC, is a subsidiary of Amazon, set up to deploy a broadband satellite internet constellation with an announced 3, Low Earth orbit satellites to provide satellite based Internet connectivity. Lab, developers of integrated consumer electronics such as the Kindle , became a subsidiary in Ring is a home automation company founded by Jamie Siminoff in It is primarily known for its WiFi powered smart doorbells , but manufactures other devices such as security cameras.
Shelfari was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned or had read and they could rate, review, tag and discuss their books. Users could also create groups that other members could join, create discussions and talk about books, or other topics.
Recommendations could be sent to friends on the site for what books to read. Amazon bought the company in August Twitch is a live streaming platform for video, primarily oriented towards video gaming content. The service was first established as a spin-off of a general-interest streaming service known as Justin. Its prominence was eclipsed by that of Twitch, and Justin.
The site’s rapid growth had been boosted primarily by the prominence of major esports competitions on the service, leading GameSpot senior esports editor Rod Breslau to have described the service as “the ESPN of esports”. On August 10, , Amazon announced the rebranding of Twitch Prime , the live-streaming site, renaming it Prime Gaming in another attempt to crack the video game market after failing a big-budget game effort.
With Twitch Prime, users will be given a free subscription to Twitch, with free games from small studios and discounts for larger titles like Grand Theft Auto and League of Legends. On November 2, , Twitch announced a virtual flagship conference and named it GlitchCon instead of TwitchCon to be held on November The main aim of the conference will be to bring its numerous, disparate communities of streamers and fans together where they can be real-life confidants.
Whole Foods Market is an American supermarket chain exclusively featuring foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. Amazon also has investments in renewable energy and plans to expand its position into the Canadian market through an investment in a new plant in Alberta.
Amazon first launched its distribution network in with two fulfillment centers in Seattle and New Castle , Delaware. Amazon has several types of distribution facilities consisting of cross-dock centers, fulfillment centers, sortation centers, delivery stations, Prime now hubs, and Prime air hubs.
There are 75 fulfillment centers and 25 sortation centers with over , employees. A computer that records the location of goods and maps out routes for pickers plays a key role: employees carry hand-held computers which communicate with the central computer and monitor their rate of progress.
Some warehouses are partially automated with systems built by Amazon Robotics. In September , Amazon launched a program called FBA Fulfillment By Amazon whereby it could handle storage, packing and distribution of products and services for small sellers. Amazon fulfillment center in Macon , Georgia, U. The domain amazon. Results generated by Amazon’s search engine are partly determined by promotional fees. Amazon allows users to submit reviews to the web page of each product.
Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicates the real name of the reviewer based on confirmation of a credit card account or which indicates that the reviewer is one of the top reviewers by popularity. As of December 16, , Amazon removed the ability of sellers and customers to comment on product reviews and purged their websites of all posted product review comments.
In an email to sellers Amazon gave its rationale for removing this feature: ” If a review is given enough “helpful” hits, it appears on the front page of the product. In , Amazon was reported as being the largest single source of Internet consumer reviews. When publishers asked Bezos why Amazon would publish negative reviews, he defended the practice by claiming that Amazon.
There have been cases of positive reviews being written and posted by public relations companies on behalf of their clients [] and instances of writers using pseudonyms to leave negative reviews of their rivals’ works.
Worldwide, Amazon has “over , members” in its affiliate programs. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June , Amazon Seller Product Suggestions was launched rumored to be internally called “Project Genesis” to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon.
Products suggested are based on customers’ browsing history.
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